2007 National & Regional Rates

Distribution Base: 17,200,000

To receive rate information by email click here
Or call David Lewis at 904.688.2314.

Audit Bereau of Circulations

Directions 101 has applied for ABC membership.

D101 Digital Ad Specs & Sizes

  1. Standard Sizes: D101 has a limited amount of ad space available and is limited to full and half page units only.

    Trim Size 8.125" x 10.5" (206 mm x 267 mm) perfect bound.


    Width X Depth
    Non Bleed/Live Area Trim
    Width X Depth
    Spread 16.5" x 10.75" 15" x 10" 16.25" x 10.5"
    Single page 8.375" x 10.75" 7" x 10" 8.125" x 10.5"
    1/2 Page (horizontal) 8.375" x 5.5" 7" x 4.75" 8.125" x 5"
    1/2 Page Spread (horiz.)* 16" x 5.25" 15" x 4.625" 15.75" x 5"

    Keep all crop and register marks .5" outside of magazine trim size.
    *Limited availability. Please inquire.

  2. Cover Sheet Fed / Text Web Offset:
    D101 content pages are produced 100% computer-to-plate. D101 subscribes to SWOP (Specifications for Web Offset Publications) standards.
  3. Publication Specifications:
    D101 specifications: Trim size 8.125" x 10.5" (206 mm x 267 mm) perfect bound, printed on 40 lb. #5 groundwood body stock and 135 lb. UV coated #3 grade cover stock.
  4. Digital Specifications:
    Only PDF/X1a files accepted.
    • Provide 4 digital color proofs that represent the final digital file; for color guidance on press or off-press proofs that meet SWOP specifications.
    • Acceptable media: PDF/X1a is the only digital file format accepted. For detailed information on saving files to PDF/X1a, please visit:
    • All high-resolution images and fonts must be included when the PDF/X1a file is saved.
    • The LW must be 2400 dpi and CT 300 dpi exactly. Use only Type 1 fonts.
    • Total density should not exceed SWOP 300% TAC
    • All required image trapping must be included in the file(s).
    • Right-reading, portrait mode, 100% size, no rotations.
    • Media: Macintosh formatted – 100 MB Zip, 1 GB Jazz, and CD ROM or Wamnet.
    • All printing material supplied must be accompanied by a digital checklist and copy instructions found at
  5. Shipping instructions:
    Forward all printing materials (digital content, proofs, position proofs, instructions and a copy of your insertion order) to:
    D101 Production Dept.
    814 A1A North, Suite 202
    Ponte Vedra Beach, FL 32082
    Attn: Production Coordinator
  6. General information:
    All items sent will be destroyed six (6) months after the publication date unless written instruction has been received to return immediately after printing or to hold the material for future use. (not exceeding one year from previous issue). Reproduction quality is at the advertiser's risk if publisher's specifications are not met.
  7. Contacts:
    For more information or assistance with digital content specifications, ad material extensions, or the status of materials supplied, contact the production department at

Advertising Terms & Conditions

The following are certain general terms and conditions governing advertising published in Directions 101 publication and on its branded websites on the Internet, both of which are published by NATIONAL SAFETY COMMISSION INC. in the United States.

  1. Rates are based on average total audited circulation, effective with the issue dated 2007. Announcement of any change in rates and/or circulation rate base will be made in advance of the publication's advertising sales close date, which such rates and/or circulation rate base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its respective distribution dates.
  2. The Magazine will be a member of the Audit Bureau of Circulations (ABC). Total audited circulation will be reported in publisher's statements audited by the ABC.
  3. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine.
  4. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
  5. Given the nature of the Magazine's audience, the Publisher may reject or cancel any advertising for any reason at any time. Advertisements that are not immediately identifiable as advertisements are not acceptable.
  6. All advertisements are accepted and published in the Magazine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend, and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney's fees) arising out of the publication of such advertisements in the Magazine, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any similar claims now known or hereafter devised or created.
  7. In consideration of the Publisher's reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance.
  8. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these Terms and Conditions or provisions of the Magazine's Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed except as follows: Inside front cover, inside back cover and outside back cover. The Publisher's inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.
  9. Cover
  10. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher.
  11. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges.
  12. Invoices are rendered upon receipt of signed advertising contract. Payments are due within 20 days of the billing date. The Publisher reserves the right to change the payment terms. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.
  13. Special advertising production premiums do not earn any discounts or agency commissions.
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